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How To Start A Business In Nigeria: The Shocking Revelation of How It Works

Imagine that you have a business idea that is worth millions of dollars. You’ve done your research, and it might not even be too hard to do in Nigeria. The only problem is how expensive it will be to start the business!

How much money should you ask for from your family and friends? How can you get investors on board without really knowing what they want from you? These are all questions I had when starting my own company in Nigeria.

In this blog post, we’ll explore some of these questions so that you can avoid making the same mistakes I did with my first startup!

1. Evaluate yourself.

Since you have made up your mind to start a business, you need to carefully evaluate yourself by asking these questions to yourself. Evaluate yourself as an entrepreneur by asking these questions.

  • What is my niche?
  • How much money do I need to start the business?
  • Why am I starting this company?

Evaluate your idea and its market potential to see if it’s feasible or not. Taking the time to think about these questions will help you succeed in your journey of starting a business from scratch.

Being an entrepreneur can be tough and risky, but as long as you are willing to work hard for it, you should have nothing to worry about! What many entrepreneurs don’t realize is that they are their own worst enemies.

You need to be your own best friend, supporter and cheerleader!

2. Find a business idea

When it comes to starting a business, not all business ideas are worth starting at all. You need to find a business idea that will generate profit and give you some financial freedom. The goal is not just to start something but keep it running in the long-run!

What are my goals? What do I want out of life? These two questions might help narrow down your search for an excellent business idea with potential.

What are my strengths? What are my weaknesses? How can I use them to my advantage in the business world, while also playing on what I am good at and not so good at.

I know that entrepreneurship is risky but if you do your research, talk with experts and plan accordingly it will pay off.

3. Conduct market research

Conduct market research for new business ideas. How do you know if the business idea will be a good one? Find out what your competitors are doing and how they’re running their businesses, as well.

You’ll need to find an area that is in high demand but low supply – this way it’s easier for people like yourself to start new businesses because there isn’t much competition in the market

In Nigeria, the idea of starting a business is generally frowned upon and seen as being risky. But when you do research, talk with experts and plan accordingly it will pay off in the end.

Try to know about their products and services and how you think your business can stand out amongst the competition. You don’t want to have a business that is more or less the same as your competitors because you’ll be losing out on customers who are looking for something different and new.

4. Feedback

It is one thing to conduct a market research when you want to start a business, but it is another thing to take feedback from people who have already used your services.

Talk with them and find out what they liked, what they didn’t like or might not like about the product or service you provide. From there you can improve on which areas need more attention, so that in the future customers will be happy with their purchase and not regret it.

This is the most important thing to keep in mind when you are starting a business because this will help your company grow and reach its potential as quickly as possible.

It’s always better to listen to feedback than not, so always take their suggestions into consideration and do what you can to make them happy with your work.

5. Create a business plan

A business plan is a formal statement of business goals, of potential do your research and get started as soon as possible. Don’t wait for the right time or circumstances because you might be waiting too long before it’s already passed its prime.

Focus on the product, service or idea first then make sure that everything is in order so you can start selling right away when customers come to buy and show interest in what you’re offering.

For every business, whether big or small needs a plan for that business to succeed. For every business, whether big or small needs a plan for that business to succeed. Doing research before you start will save time and resources in the long run.

6. Get business funding

Get business funding to help jumpstart your business. But research other businesses in your field to see what they do or how successful they are so it will give inspiration for marketing ideas as well as profit margins. You don’t want to be left in the dust.

Running a business is not easy, but with these tips and tricks you will have an easier time understanding how to start a business in Nigeria.

Be sure that your products or services are available for purchase on any device type so people can buy anywhere at anytime. For every business, whether big or small, there are challenges that arise but with hard work and dedication you can overcome them.

Request for samples from your suppliers to make sure the quality is up to par, so no one will be disappointed when they receive their product or service! You should also offer a money back guarantee if customers feel like it’s necessary.

7. Business Registration

Registration of business is very paramount for everyone that wants to start a business in Nigeria. You must have a company seal with the Registrar of Companies for this to be done and you can also employ one or more registrars that will help handle your registration in order to save time

The majority of Nigerian businesses are small-scale enterprises, which means they employ fewer than ten people. So it’s important to remember when setting up your business to be aware of the relevant laws and regulations.

8. Build Your Team.

If you are planning to be the only one running your business, then you must have a lot of time to spend on it. If you are going to be the only person working on your business, then you will need a lot of time to devote towards it. You may want to employ some people or even consider teaming up with someone who can help bring in more work.

9. Grow Your Business

Growth is vital to the survival of a business, so you need to think about how your business will grow. You may want to consider starting new ventures, such as opening up a café or restaurant for example.

The number one metric to measure the growth of a business is  the revenue, so you should have a number of other metrics in place to measure the growth as well. Hence, ensure that you have the right tools to help you keep track of your cash-flow from day one of the business.


If you have a good idea with lots of potential for success, find ways to make it work before considering quitting or giving up on the business because setbacks will happen but what matters is how you handle them, and if you can identify the cause of these setbacks and learn from them.

We all need to be careful about how we run our businesses because if you are not paying attention, it could come crashing down around your head and you will have no idea what happened or where the mistake was made.  

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About the Author: ifeoluwa victoria

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